With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Automation allows for more efficient ways to run Microsoft Advertising campaigns. Learn how to use scripts to make your job easier.
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Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your
Wouldn’t it be nice to be able to retrace your steps? To be able to look back at all the digital breadcrumbs you left yourself to troubleshoot an issue? AdWords
One tactic in AdWords that is often debated, is the pros and cons of bidding on your competitor’s brand names. Some view it as a waste of money, while others
Negative Keywords are a must for every AdWords account. They help you to keep only the most relevant traffic seeing your ads. Negative keywords play a role in reducing unruly spending,
Are all devices created equal? Not in the eyes of AdWords. That’s why it’s important to routinely check out your device settings, and perform a round of device optimization as
When is it a good idea to bid on a large area versus specific areas? The whole of the United States versus Austin, Texas only? Pittsburgh and its surrounding area,
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