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The Search Sci Contributors

The Digital Ad Campaign EVERY Online Business Should Be Running

Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.

We’re going to talk about the importance of putting money behind something else — content advertising.

To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?

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The Search Sci Contributors

4 PPC KPIs to Measure in Your Campaigns

Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.

There are many basic PPC KPIs to start with. Here are a few ideas.

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